About Choice Components Analysis
Analyzes survey data on automatic selections, blocked choices and comparative evaluations across options and measures their respective contributions to option selection shares. The procedure is an Excel VBA program run...
Choice Components Analysis analyzes survey data on the primary determinants of option choice. These determinants are automatic and blocked selections, and, comparative evaluations between options. Habits and behavioural scripts are examples of automatic selections, while, blocked selections occur when, for example, an individual is unaware of or ignores an option. Comparative evaluations occur when options are weighed up and are implicit, for example, in option attractiveness ratings. The probability of each options selection from within an group of options is partitioned into component contributions for each respondent and for selection shares for the sample. From 2 to 30 options may be included in any single analysis. Choice Components Analysis is a Microsoft Excel VBA program than can be run as an Add-In or simply by double-clicking on the program and running it within Microsoft Excel.
Previous Versions
Here you can find the changelog of Choice Components Analysis since it was posted on our website on 2015-04-25 03:00:00.
The latest version is 1 and it was updated on 2024-03-27 18:33:52. See below the changes in each version.
Choice Components Analysis version 1
Updated At: 2012-07-01
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